Team Up For Success: 8 Strategies To Partner With Your Estate Agent
So, you've chosen your estate agent to assist with selling your home—what's next? While your agent now takes the lead in managing the sale's progress, there are still several steps you can take to maximise your chances of a successful outcome.
Think of it this way: you and your estate agent are a team. You're both on the same side, equally motivated to secure the best sale possible. Therefore, it's crucial to ensure you're aligned on your goals for the upcoming weeks or months.
Feeling uncertain about your next steps? No worries! We've gathered eight helpful tips to guide you from that initial meeting with your estate agent right through to receiving an attractive offer.
1. Clarify Your Timeline
Before diving into the process, ensure you and your agent are on the same page regarding your expectations. Ask questions and address any concerns. Indicate how quickly you wish to move—whether you have a specific timeframe in mind or are open to waiting for a more favourable buyer. This clarity will help your agent prioritise your needs effectively.
2. Keep Communication Open
Effective collaboration with your estate agent hinges on good communication. Let them know how often you'd like updates on the sale's progress. For regular updates, we recommend every seven to ten days, along with feedback shortly after each viewing.
3. Embrace Feedback
Potential buyers often share honest opinions about a property after viewings. While positive comments are encouraging, constructive criticism can be invaluable too. Don’t take it personally; instead, let your agent know you welcome all feedback. Look for recurring themes that could indicate areas for improvement, such as outdated décor or minor repairs needed. A little effort—like fresh paint or some DIY fixes—can significantly enhance your home's appeal.
4. Determine Your Marketing Strategy
Guide your estate agent on where you want your property advertised. While a ‘for sale’ sign is a must, consider whether you'd like it featured in local publications and how frequently. Specify how long you want it displayed in the agent's window and which online platforms you'd prefer for listings.
5. Review Marketing Materials
Your agent will prepare marketing content highlighting your home’s best features. While they will have checked these details thoroughly, it's wise to review everything to ensure accuracy and completeness before it goes live.
6. Highlight Your Home’s Best Features
Alongside compelling descriptions, high-quality images are essential. Before the photographer arrives, tidy up your home and remove any distractions like bins or parked cars from view. Turn on ambient lighting to create a welcoming atmosphere and consider adding fresh flowers or stylish table settings for that extra touch of charm.
7. Be Flexible with Viewings
The more viewings scheduled, the higher the likelihood of receiving offers. Weekends are prime time for potential buyers, allowing them ample opportunity to compare properties and make decisions by Monday morning. Try to accommodate weekend viewings whenever possible.
8. Evaluate Offers Carefully
Most offers are negotiable, even if they initially seem low. Buyers often return with better counteroffers if their first bid is declined politely, so take time to consider each offer before making a decision.
Would you like more information about collaborating effectively with your estate agent? Or do you have general queries about marketing your home? Don't hesitate to reach out to our friendly team—we're always here to help! Simply give us a call at 01442976161or drop me an email at craig@signatureestates.co.uk, and I'll respond promptly.

Team Up For Success: 8 Strategies To Partner With Your Estate Agent
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